WEBSITE AND CORPORATE DESIGN: OCT/20 TO JAN/2021
Website & Visual Identity
Ria Rehfuß is a rhythmic performance artist working across stage disciplines such as dance, fire shows, clowning, and juggling, captivating audiences in southern Germany. The challenge was to create a visual identity and website that captured her versatility and energy at first glance.
My role:
WEBSITE AND CORPORATE DESIGN: PROCESS 1/3
Visual identity
Ria specializes in various stage performances including dance, fire shows, clowning, and juggling. My challenge was to convey this versatility by creating her logo and visual identity. Therefore, I defined Movement as the central point of the brand's concept. Elements of fire, the stage and her authenticity also inspired me.
INSPIRATION
WEBSITE AND CORPORATE DESIGN: PROCESS 2/3
Illustration
Based mainly on the concept of Movement, and inspired by this artist's performances, I began working on possible visual solutions by drawing on paper the first drafts of the illustrations that would later become essential to the authenticity of this project.
WEBSITE AND CORPORATE DESIGN: PROCESS 3/3
Wireframes
After creating the first illustrations, the ideas for the layout of this project's interface flowed very naturally from the first wireframes. My goal at this stage was no longer just to maintain coherence in your visual ID, but above all to create enticing paths that would lead your potential clients to get to know your work and get in touch.
