VISUAL IDENTITY AND WEBDESIGN
A website shaped by her creative movement
Ria Rehfuß is a rhythmic performance artist working across stage disciplines such as dance, fire shows, clowning, and juggling, captivating audiences in southern Germany. The challenge was to create a visual identity and website that captured her versatility and energy at first glance.
MY ROLE:
Visual Identity
Website Design
Illustration
The “Movement” factor was the foundation I established as the central concept for building the brand. Visual elements from her world—such as fire, the stage, and Ria’s own unique presence—also inspired the creation of her visual identity.
Inspired by her presentations, I designed original illustrations that became key visual elements in shaping the entire experience offered on her website, as part of her overall communication strategy.
In a highly personalized way, I developed the website layout to give users a glimpse of the magical sense of movement through a dynamic and unexpected design that showcases her work and attracts new opportunities.
The result was a cohesive visual identity and an authentic, engaging website that reflected her work, movement, and energy from the very first interaction.
