REDESIGN PROJECT
Dashboard for sales tracking and a new Website
A challenging project to redesign the BMW website and its sales dashboard. Visually, the project aligns with the existing visual identity, but optimizes visual elements to create a more modern and pleasant experience, that is consistent with the brand’s luxury appeal.
MY ROLE:
UX Strategy
Interface Design
Prototype
For the dashboard, in addition to reflecting the brand’s clean and modern design, flexibility features were implemented—such as a dropdown menu in the upper header—so that information is organized hierarchically according to the needs of each user, categorized by job title.
