E-COMMERCE WEBSITE
Facilitating fair trade and building credibility
Òré is a women-led company that delivers pesticide- and preservative-free food and products to São Paulo.
Working closely with the Marketing and the development team, we created a fully responsive e-commerce platform designed to optimize sales processes and attract new customers without compromising the brand’s identity and its personal sales approach while embracing the digital environment.
MY ROLE:
UX Strategy
Interface Design
UX Research and Strategy Highlights
Research and benchmarking: collaborated on analyzing customer behavior and journey at Òré, as well as studying competitors and international industry references
Persona definition: mapped the profile and needs of the target audience to guide UX decisions
Navigation flow and interface: designed a user journey that guides visitors from understanding the company's value proposition to exploring products and making purchase decisions
Storytelling and Human-Centered Decisions
Human-digital connection: We've included producer stories on product pages to strengthen the sense of human connection and reinforce the product's value.
Illustrations and icons: created visual infographics to explain how the service works.
