JUN/20 TO OCT/20
Campaign and Website Design
I was in charge for the artistic direction for the political campaign of Tamires Sampaio, then a candidate for City Council in São Paulo. The goal was to translate key aspects of her candidacy — her background, progressive values, and anti-racist agenda — into a cohesive visual identity, campaign materials and website layout.
MY ROLE:
With a visual identity that conveyed youthfulness without compromising the party’s traditional identity, this project resulted in a visually cohesive and politically well-positioned campaign, yielding remarkable results: more than 10,000 votes at the polls and a significant boost in her popularity.
