JUN/20 TO OCT/20
Campaign design
I had the honor of leading the art direction for the political campaign of Tamires Sampaio, then a candidate for City Council in São Paulo. The goal was to translate key aspects of her candidacy — her background, progressive values, and anti-racist agenda — into a cohesive visual identity and campaign materials.
MY ROLE:
Outcome
With a visual that conveyed youthfulness without compromising the party's traditional identity, the project delivered a visually coherent, politically well-positioned campaign with standout results: over 10,000 votes at the polls and a significant boost in the candidate's popularity.
